In-Class Activity/ Red Lobster Strategic Analysis
- Due No Due Date
- Points 10
- Submitting a text entry box
Download the following case study. Complete all of the frameworks to complete a strategic analysis of Red Lobster.
Use the X Matrix at the end to recommend 1 three-year breakthrough goal....which should produce an annual objective, an improvement priority and a one target to improve. In other words, ONE for each side of the matrix...starting with the 3 year strategic breakthrough objective.
Red Lobster Advertisements
https://www.ispot.tv/ad/67nf/red-lobster-lobsterfest-is-your-party-ready Links to an external site.
Red Lobster "Endless Shrimp"....exploring the boundaries...abusing the promotion?
https://www.youtube.com/watch?v=5jXE-1AwwJ0
Links to an external site.
Does the ambiance of Red Lobster warrant the pricing structure?
https://www.flickr.com/photos/ryanrules/4975022878 Links to an external site.
Too many items on the menu? Are the prices reflective of the economic times?
Find Rubric
