6: Social Media Campaign
- Due May 15, 2022 by 11:59pm
- Points 25
- Submitting a discussion post
Promote your brand on social media
- Create a Social Media campaign
- One design, three platforms means resizing one design to accommodate each social media platform post
- Choose at least three platforms (FB, Instagram, TikTok, LinkedIn, etc...) to post on
- Keep the message and look the same and simple
- Follow your branding
- Submit one to Canvas by the due date
- Review your fellow classmates' designs with at least 100 words of constructive criticism
Self Promotional Artwork
The purpose of self-promotion is not only to attract new clients but is a way to stay in touch with existing ones. Customer retention is one of the key rules of business that certainly applies to the design business. The self-promotion of a designer can be elaborate and time-consuming or straightforward and efficient. Some seem to produce a series of mailings followed up by too many eager, cheerful calls and letters. It is possible to overdo self-promotion, so be considerate. Every message from you should have a valid reason for being sent–an outstanding project, an important new client, or a recent design award, for example. Stay flexible enough to allow for unexpected good news or changes within your office. The most important thing to remember is not to give up after the first mailing if you don't get the enthusiastic response you anticipated. Remain committed to continuing your program. Follow up. Follow up. Follow up. Before you start answer the following and post it in a google/word doc - save it as a pdf
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Other Things to Consider
- Draw at least five sketches for ideas on the social media post layout
- Feel free to use Canva but remember to be true to your brand with color, fonts, logo and message.
- What is the message of the piece?
- What is the competition doing?
- Who are you targeting?
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