Discussion Forum #7 - What is CRM? Learn the Benefits and Options

  • Due No Due Date
  • Points 30
  • Submitting a discussion post

Students,

Read the article from Forbes Magazine on Customer Relationship Management (CRM) Links to an external site. and answer the questions listed below.

Customer relationship management (CRM) systems provide efficiency to customer-oriented business models. CRM is a software system that collects and analyzes customer data (as well as company-wide data of other types) and stores it all in an easily accessible, centralized location. Businesses of all sizes can benefit greatly from the head start on workflow and organization that CRMs offer.

Answer the following questions.

  1. What is the definition of CRM?
  2. What are the benefits and options?
  3. How does the article pertain to Chapter 11, Building Customer Relationships Through Effective Marketing
  4. Provide comments on two posts submitted by classmates,

This assignment is worth 30 points total.  Review the rubric in the syllabus for the grading criteria.

Your answers will need to demonstrate that:

  1. You have reviewed/read the textbook.
  2. You have processed the information and applied it to your own critical thinking process.

Critical thinking involves incorporating your personal experiences with new information to analyze a situation. In other words, you will not receive credit for simply repeating or rewording the textbook, nor will you receive credit for simply stating your opinion without any research or facts to support that opinion. At the same time, you answer must show me that you have read the text material.

Neatness, grammar, formatting and punctuation count. This is not an English class. However, as business professionals, you will be expected to produce professionally crafted written communication all the time. You may as well get used to doing so now.

  • Return to the discussion forum over the next few days and read what your fellow students are posting and provide comments and feedback to at least two of them per discussion question.

Again, your response to my questions is due on Wednesday. Your response to at least two other students, per discussion question, is due by Sunday. Your responses to other students must be substantive and go beyond a mere ‘good job’ or ‘I agree’. 

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