Video [2:27 min]: Giving Life to Peeps at the Just Born Factory:

Summary

Mark Wright provides an insightful overview of the production process at the Just Born Candy Company, focusing on their iconic Peeps chicks and bunnies, which are especially popular during Easter. The Peeps are sugar-coated marshmallow confections shaped like chicks and bunnies. The process begins with mixing marshmallow ingredients, which are then aerated before being deposited onto a sugar bed in the shape of chicks. A unique “tornado” sugar-coating method ensures that the marshmallow is evenly covered with colored sugar. After coating, the chicks move to a decoration station where their eyes and other features are precisely applied using a sensor-guided decorating gun. Following decoration, the chicks are packaged into trays, which are stamped with production time and date for traceability. The packaged Peeps pass through metal detectors before being manually packed into display cases ready for shipment to retailers like Walmart and Walgreens. The company produces approximately 2 billion Peeps annually, with half of them made specifically for Easter. The Peeps brand has a rich history, celebrating 60 years since its inception in 1953.

Transcript