4.5 Chapter 4 In-Class Activity- Analyze Hertz

Welcome to UVEye, a new company that uses AI to quickly scan your vehicle- looking for any abnormalities or parts that might be wearing out....BEFORE you find yourself on the side of the road!  You simply drive through a UVEye inspection site and immediately find out if anything needs to be repaired.  Think of it as a systems check that no longer relies on human opinion...because UVEye is 100% accurate....OR IS IT?  

It all depends on who you ask!  According to  Kris Van Cleave, writing for CBS, Hertz Rental Car customers Adam Foley and his wife began getting mysterious messages after they returned from a trip to Atlanta.  These messages claimed that the car they had rented from Hertz had been returned with damages.  In fact, their credit card was charges for two small dents ($80) as well as another $190 listed as a "processing fee".  In total, they paid $350 more for the car they rented.  Now, they're seeking compensation...and an apology!

This represents new technology that is disrupting the field of auto sales and rentals.  It's sparked concern among lawmakers.  How much of a disruption will AI become?

What are the political, technological, legal, and moral considerations?

For this activity, you will analyze Hertz Rental Cars.  From a stakeholder map to a PESTEL and SWAT analysis, find out everything you can about this company...and make a recommendation about what needs to happen.