This method is probably the riskiest and hardest among all 3 methods, but if you succeed, it will all be worth it.

You’d have to know how to build a foundry, market your exclusively-designed fonts, find customers, and handle post-sale customer service all on your own.

If you’re planning to open your world to resellers, you also need to learn how to negotiate and maintain these relationships for the long run.

The most obvious advantage of going at it on your own is that you receive 100% of the font sales every time. Check out Jeremy Tankard and Lineto if you’re looking for inspirations of designers successfully creating and selling fonts online.

The major downside to starting a font empire from scratch is that you’ll have to be willing to give a lot of time, effort and hard work to bring paying customers to your store.

You have to make a name for yourself to bring in people organically, so you should also develop a long-term marketing plan (that involves social media and paid ads).

Selling On Your Own Pros:

Get 100% of font sales every time
You have total control over every aspect of your business, from store design to website elements, marketing strategies, pricing, and a whole lot more
You have direct access to all your customers, so you can build long-term relationships if you want to
Designers have full control over their brand

Selling On Your Own Cons:

Creating a storefront, handling sales, and providing customer support may require extra funds (or additional effort from your part if you don’t plan to outsource these tasks)
Marketing may be costly
Juggle font designing and performing business tasks at the same time

Go with this route if you are absolutely sure you can commit to designing fonts and marketing them on your own.

Building your own foundry from scratch isn’t easy, but the fruits of all your hard work will be worth it if you do it right.

The cool thing about these three methods of selling fonts is you can succeed and earn passive income online whichever path you decide to take.

However, the amount you’d likely take home will depend on factors, such as number of fonts for sale, percentage of revenue, overhead costs, and more.