As you wrap up your understanding of the problem you want to solve, you begin to transition from the define step of the design thinking process to the next step—ideate

Ideation helps your team generate a lot of different design ideas in a short amount of time. In UX design, your first idea is seldom your best.

A broad set of ideas is more likely to lead to a more creative, more satisfactory solution for your users. The ideation phase of UX design is where you consider all the different ways you could possibly fix your users' pain points, and then narrow down to some practical, viable alternatives.

In this module, we explores a variety of ideation techniques. We will learn how to brainstorm in a way that lets all members of a team, not just the designers, contribute to a product's overall direction.

Learning Objectives

Ideation
Conceptional Ideation
Visual Ideation
Relational Ideation–New Ideas out of Existing Concepts
Prioritization
Design Thinking Process
Adding creativity to the user-centered design cprocess
Ideation techniques