5: Brand Plan Development
- Due May 6, 2022 by 11:59pm
- Points 25
- Submitting a file upload
Keeping track of progress
The checklist will help you set your plan and make sure you’re on the right path in developing your own branding.
BRAND PLAN CHECKLIST (for your logo and company)
- Plan the pre-launch; research, identify your VMV.
- Add tasks by listing them using note form not full sentences. For instance, design logo, print letterhead
and business cards, print flyers, hire an assistant, get prices on a rental space, file a DBA with your city,
promotion, publicity, creating new materials or social media to keep up interest, expand into new areas) - Highlight key information - use a highlighter or annotations in google doc or word)
- Set yourself deadlines - maybe complete 1 task per week
- Note who else is involved - co-worker, siblings, parents
- Pinup the plan - showcase the plan by posting it here in the discussion
- Update the plan
Fill out the Brand Plan Checklist:
| Stage 1 Research | Step 2 Verbal | Step 3 Visual |
| Interview yourself and colleagues to define what your business stands for: |
What is project called: Brainstorm and create a draft of the brand values, personality, brand story. Think about tone of voice. |
Design ideas for the visual brand Logo, colors, typefaces and images. Make sure they link to the verbal brand. |
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Define your audience:
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| AUDITS Analyze your existing branding: (Maybe there is none) Analyze verbal and visual brands for similar projects |
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| Deadline: | Deadline: | Deadline: |
PREPARATION
Define your aims and those of your project and then write a project brief. (1-2 sentences to answer each topic will become the brief)
Stage 1 Research
Interview yourself and 1 colleague/friend to define what you stand for. (One or more sentence each)
DEFINE AUDIENCE
Primary research - surveys, online polls (I will look for sites this stage TBA)
Secondary research - existing data (I will look for sites this stage TBA)
AUDITS
- Analyze your existing branding. (describe in one simple sentence - analyze the style, color, shape, audience)
- Analyze verbal and visual brands for similar projects or competitions. (find something similar and analyze the style, color, shape, audience.)
STAGE 2 (answer the questions under Verbal Brand on the pdf)
STAGE 3 (sketch out Visual Concept logo-use simple geometric shapes for sketch and write out what colors you will use.)
- Add one sentence or one-word note for each answer and submit/upload a pdf to this discussion
Submit as a pdf to the discussion post so we can see the page. You will have to marquee it by making a screen capture.
Find Rubric
