5: The Look of Your Brand

Once you’ve got a name down, you’ll need to think about how you’ll visually represent your brand, namely your colors and typography.

This will come in handy when you start to make your own website.

Choosing your colors

Colors don’t just define the look of your brand, they also convey the feeling you want to communicate and help you make it consistent across everything you do. You'll want to choose colors that differentiate you from direct competitors to avoid confusing consumers.

Color psychology isn’t an exact science, but it does help to inform the choices you make, especially when it comes to the color you pick for your logo.

This infographic offers a nice overview of the emotions and associations that different colors generally evoke.

It’s important to consider how legible white and black text will be over your color palette and how colored text might look over white and black backgrounds. Try using a tool like Coolors Links to an external site. to brainstorm colors that work together. Grab the hex codes to keep handy, and sift through different shades to find the ones you like.