5: From Artist's Statement to Tagline

A catchy slogan is a nice-to-have asset—something brief and descriptive you can use as a tagline in your social media bios, website header, custom business cards, and anywhere else where you’ve got very few words to make a big impact.

Keep in mind that you can always change your slogan as you find new angles for marketing—Pepsi has gone through over 30 slogans Links to an external site. in the past few decades. 

A good slogan is short, catchy, and makes a strong impression. Here are some ways to approach writing a slogan of your own:

• Stake your claim. Death Wish Coffee: “The World’s Strongest Coffee”
• Make it a Metaphor. Redbull: “Redbull gives you wings.” 
• Adopt your customers’ attitude. Nike: “Just do it.”
• Leverage labels. Cards Against Humanity: “A party game for horrible people.”
• Write a rhyme. Folgers Coffee: “The best part of waking up is Folgers in your cup.”
• Describe it literally. Aritzia: “Women’s fashion boutique.”

Play off of your positioning statement to generate potential one-liners to describe your business.