5: How to Create Your Brand Identity
In today's crowded online marketplace, building a brand is one of the most important steps to grow your online business.
How do you stand out? In this video, we’re going to give you a behind the scenes look at the brand building process, and give you a simple 6 step plan that will provide the clearest path to launch a unique brand strategy.
You’ll learn how to
- research target audiences and business competitors
- how to write a positioning statement
- how to choose a brand name
- how to write a business slogan
- how to choose the perfect brand colors
- how to choose complimentary font pairings
- how to design a logo
From start to finish, this video will explain how to create a unique brand identity that will help you grow your business or help you rebrand an existing one.