5: Overview

Your brand story is a cohesive narrative that encompasses the facts and feelings that are created by your brand.

This week you will further explore what makes you stand out to develop the brand for your business by taking what you have learned so far about yourself and apply it to your brand. Knowing these will better prepare you for identifying your brand, its purpose, and the attributes that make it your own. Module 1 you defined your personal and career goals and used a vision board to visualize those goals. 

Learning Outcomes

• Know yourself to create marketing items
• Have a Clear Vision to translate into a brilliant image of your business
• Target your Audience
• Keep It Simple
• Where are you going
• Importance of your brand
• Business mood board
• Personal statement
• Company logo